The course focuses on five core modules:
1) Decoding policy support and institutional innovation: It systematically analyzes the policy system from top-level strategic planning to specific industrial support, and how this system lays the institutional foundation for the ice and snow economy and optimizes the business environment.
2) Analyzing the driving effect of large-scale events: It explores in depth how international ice and snow events and festivals enhance the city’s brand, improve infrastructure, and activate the consumer market.
3) Examining technological empowerment of the ice and snow industry: It highlights how technological innovations such as artificial snowmaking, smart operations, and digital experiences break through natural limitations, improve industrial efficiency, and enhance tourist experiences.
4) Sorting out the integrated development of the full industrial chain: It comprehensively demonstrates the layout of the complete industrial chain, covering catering services, ice and snow tourism, and derivative industries.
5) Interpreting cultural innovation and communication strategies: It provides in-depth insights into how the modern expression of regional culture and innovative communication via new media jointly shape Harbin’s unique ice and snow cultural IP and global influence.
The course adopts a teaching model combining theory and practice, with a total of 1.5–2.0 credits (24–32 class hours). The teaching process includes: classroom lectures, on-site practical experiences (e.g., visits to Harbin Ice and Snow World, ice and snow stadiums, etc.), and group discussions. Through systematic learning, the course helps international students gain a deep understanding of the development history, core driving forces, and operation models of Harbin’s ice and snow economy. It also cultivates students’ ability to use Harbin’s experience to analyze and solve problems related to urban development and resource transformation, broadens their international perspective, and lays a foundation for promoting the development of unique resources and green development of regional economies in their home countries.
This course is suitable for international students majoring in Tourism Management, Economics, Sports Economics and Management, Urban and Regional Planning, as well as relevant research and study participants.
