The course "Cross-Border E-commerce Communication and Customer Service" is a core course for international trade, cross-border e-commerce, business English, and other related majors in higher vocational and applied undergraduate institutions. This course is based on the development needs of the digital economy in the new era and builds a three-dimensional educational system of "value guidance + skill honing + practical innovation."
The course is closely aligned with the teaching goals of higher vocational education, fully incorporates the characteristics of vocational students and the practical needs of businesses in cross-border e-commerce customer service, and is designed according to the skill requirements of cross-border e-commerce customer service positions.
All content modules are designed with the work processes of cross-border e-commerce customer service positions as the main line, and while teaching the core skills required for the role, they also organically integrate the cultivation of professional spirit, international perspective, and national pride. The aim is to cultivate high-quality technical and skilled talents who possess cross-cultural communication abilities, digital service literacy, and the craftsmanship spirit of the new era.
