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How Ideas Spread

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Overview

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Gain insight into the fascinating world of viral trends and your own decision-making behaviors with this course taught by a best-selling author and professor.

Syllabus

  • 01: Social Epidemics-Why Things Catch On
  • 02: The Basics of Consumer Psychology
  • 03: The Impact of Triggers on Consumer Choice
  • 04: Simple Rules to Make Ideas Stick
  • 05: The Social Influence of Conformity
  • 06: The Social Influence of Divergence
  • 07: Word of Mouth-Powerful and Persuasive
  • 08: The Social Currency of Shared Ideas
  • 09: Messages That Go Viral
  • 10: Social Networks-Channels of Influence
  • 11: Social Influencers-Myths and Science
  • 12: Tracking Results-Big Data, Little Data
  • By This Professor

Taught by

Jonah Berger

Reviews

3.7 rating at The Great Courses Plus based on 35 ratings

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