Sustainable development has emerged as one of the most critical global priorities of the twenty-first century. Businesses today are expected not only to generate profits but also to contribute positively to society and the environment. Simultaneously, consumers are increasingly encouraged to adopt responsible consumption practices that minimize environmental impact and promote social well-being.
This course introduces learners to the concepts, theories, and practices of Sustainable Marketing and Responsible Consumption. It examines how organizations can integrate sustainability into marketing strategies, product development, branding, communication, and stakeholder engagement while creating long-term value. The course also explores consumer behaviour, ethical consumption, circular economy principles, ESG frameworks, sustainability reporting, and public policy interventions that promote responsible consumption.
The course combines theoretical foundations with practical applications through contemporary case studies, industry examples, and policy perspectives from India and around the world. It is suitable for undergraduate students, postgraduate students, doctoral scholars, researchers, entrepreneurs, industry professionals, and policymakers interested in sustainability and responsible business practices.
