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In today’s fast-changing business world, building strong customer relationships is more important than ever. This course on AI-Driven Customer Relationship Management explores how Artificial Intelligence is reshaping business strategies for engaging, understanding, and supporting customers more effectively. Students will learn how AI can help create personalized messages and product descriptions quickly, analyse customer data to design targeted marketing campaigns that grab attention and boost sales, and follow-ups to ensure no potential customer is missed, and predict and solve customer problems before they escalate, maintaining customer satisfaction and loyalty. The course is designed to be hands-on, with real-world projects and examples that demonstrate how AI tools work in practice. After completing the course, learners will develop the ability to apply AI-driven CRM solutions to improve operational efficiency, enhance decision-making, and drive business outcomes. Whether they are interested in marketing, sales, or technology, this course will equip them with valuable skills for the future. By completing this course, learners will gain the ability to: Identify key stages in CRM evolution and outline AI’s impact on customer interaction. Apply NLP and predictive analytics techniques to customer data for identifying behavioural patterns and sentiments. Develop AI-powered chatbots to automate customer feedback and improve service delivery. Evaluate traditional CRM workflows and propose AI-enhanced strategies for personalization and efficiency. Assess ethical concerns in AI-driven CRM, including issues related to data privacy, fairness, and transparency.
