This collection of learning shows you how to use Google Analytics to answer common business questions. This course will teach you how to:

Use standard and customized reports to answer your business questions and organize the reports for your teams
Visualize your user journeys using various exploration techniques
Use key events to gain insights into the actions that are most important to your business
Use segments to compare how different groups of users interact with your site
Take advantage of connecting Google Ads to Google Analytics to understand and optimize your marketing