If you want to write natural, conversational marketing content but struggle to get your personality (or that of your brand) across in your digital marketing, your blog posts or on social media, this class is for you.
As a full-time, professional copywriter, I'm paid to write content that increases sales, builds customer engagement, and achieves marketing goals. So I know what works. In this super-practical workshop, I'll teach you simple and effective techniques to transform your writing from tedious to terrific:
- Build storytelling into your branding to make it more impactful
- Write in an informal, conversational way - without sounding like the back of an Innocent smoothie bottle!
- Bring your writing to life with sensory language
- Choose words that let your personality shine through
- Use metaphors to make your message vivid and memorable
- Break a few outdated rules to give your writing energy and character.
Along the way, I'll share ready-to-use AI prompts that help you apply each technique faster. Not by getting AI to do the writing for you, but by using it to explore ideas, test directions and get unstuck. You don't need to use AI to take this class. The techniques work just as well on their own.
Why take this class?
Your website text, online bios, social media posts and emails define you. They are what make people notice you, connect with you and buy from you… or not.
You don't need any writing or marketing experience - just the desire to make your writing sound more natural, more dynamic and more like you. Don't forget to upload your finished piece as a project. I love reading your projects and I'm really excited to see the difference this class makes to your writing.
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Download Resources
Personality Example Project
Personality AI Prompts
