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SEO Toolkit Crash Course

via Semrush Academy

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Ready to dive straight into SEO tools and see them in action? This free Crash Course is built for hands-on learners who want to master Semrush's SEO Toolkit through practical walkthroughs. Skip the theory and jump into real tool demonstrations that you can follow along with step-by-step. Perfect for anyone who learns best by doing!

Syllabus

Course Intro

Welcome to the Semrush SEO Toolkit Crash Course! Meet our Head of Academy, Rita, who will be going over what you can expect to be covered in this course.

Walkthrough: Access Your Semrush Account and Complete Setup Tasks

This tutorial walks you through account creation and essential setup tasks to customize your experience. Complete your profile, set preferences, and connect analytics tools to unlock the full power of your Semrush account.

Walkthrough: Measure Your Visibility

The first step in any SEO process is competitive research. This quick tutorial walks you through the essential Semrush tools for revealing your rivals' traffic sources, backlink profiles, and keyword performance. Perfect for anyone looking to gain a competitive advantage in organic search!

Walkthrough: Identify Your Target Keywords

Discover how to unlock SEO success with the Semrush keyword research suite. This video guides you through some of our most popular tools like Keyword Overview, Keyword Magic Tool, and Keyword Gap, that can help you boost traffic and outsmart competitors.

Walkthrough: Set up Position Tracking

Learn how to quickly set up Position Tracking with Semrush to monitor your keyword rankings, track competitors, and measure visibility across specific locations and devices.

Walkthrough: Identify Technical Errors with Your Website

Explore how Semrush's Site Audit tool can reveal hidden website issues impacting your search performance! This walkthrough shows what the tool can tell you about your site and which fixes deliver the biggest SEO impact.

Walkthrough: Identify Backlink Opportunities

Learn how to use Semrush's backlink analysis tools to get a picture of your website's link profile and the competitive landscape. This walkthrough explains what these tools actually track, how to interpret link quality metrics, and ways to identify valuable link-building opportunities.

Bonus: Local SEO Strategy and Walkthrough

A quick mention of Local SEO, and why if you're a brick-and-mortar store who wants to get their name out there on Google Maps and other platforms, you should register a Google Business Profile!

Congratulations!

Congratulations on completing your course! Earn a valuable certificate to showcase on LinkedIn. Your learning journey is just beginning! From all of us at Semrush, congratulations on this achievement. We look forward to seeing you continue to grow!

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