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Saylor University

BUS203: Principles of Marketing

via Saylor University

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Overview

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Explore the entire marketing process, from identifying and targeting your customer base to creating value that will appeal to your consumers and marketing and distributing your product.

Syllabus

  • Course Introduction
  • Unit 1: The Definition and Principles of Marketing
  • Unit 2: Segmenting, Targeting, and Positioning
  • Unit 3: Customers and Marketing Research
  • Unit 4: Life Cycles, Offers, Supply Chains, and Pricing
  • Unit 5: Distribution and Promotion
  • Unit 6: Launching a Marketing Campaign
  • Unit 7: Social Media Marketing
  • Study Guide
  • Course Feedback Survey
  • Certificate Final Exam
  • Saylor Direct Credit

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