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SAP Learning

Copywriting: Improve User Experience One Word at a Time

via SAP Learning

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Overview

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This course will teach you the importance of copywriting for user experience and how it fits into the design-led development process. You’ll learn about terminology, best practices, and tips for writing effective copy. Through exercises, you’ll gain practical experience in writing copy and see how it is implemented in SAP projects like Fiori.

Syllabus

  • Introduction to Copywriting
    • Copywriting and the Design-Led Development Process
    • What Is Copywriting and Why Is It Important?
    • What Is Copywriting at SAP?
    • What Is Copy and What Is Its Purpose?
    • Downloads
    • Assignment Week 1
  • Copywriting Basics
    • Copywriting: Preparation and Testing - Part 1
    • Tone and Voice: Writing with Personality
    • Examples
    • Copywriting: Preparation and Testing - Part 2
    • Terminology and Copywriting
    • Downloads
    • Assignment Week 2
  • Copywriting Best Practices and Case Studies
    • Copywriting Best Practices - Part 1
    • Case Study: SAP Fiori
    • Copywriting Best Practices - Part 2
    • Case Study: SAP Ariba
    • Downloads
    • Assignment Week 3

Taught by

Andrea Anderson, Heather Halter and Bill Beard

Reviews

5.0 rating, based on 1 Class Central review

Start your review of Copywriting: Improve User Experience One Word at a Time

  • Tetiana Vorobiova
    21
    It took me a couple of hours to complete the whole course. Only videos and tests were available, since participatory segments were active for a short period of time in 2018. So no achievment certificate, but free confirmation of participation certificate is available.
    All of the informational content is still there. The still active part of the course includes three sections on copywriting in app development, each containing 4-5 videos 5-10 minutes long. All videos are easy to comprehend and have some useful tips for beginners.
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