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Configuring SAP Marketing Cloud

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In this course, you will learn about the key features and benefits of SAP Marketing Cloud.

Syllabus

Creating and Managing Campaigns in SAP Marketing Cloud

Gaining Insights on Campaigns
Working with Content Studio
Setting Up Permissions for your Campaigns
Configuring Campaigns
Using Workflows
Implementing Extensibility in Campaigns
Developing Lead and Account Management
Creating Marketing Events
Creating and Managing Campaigns in SAP Marketing Cloud

Using Marketing Analytics in SAP Marketing Cloud

Using Marketing Analytics
Extensibility in Marketing Analytics
Using Marketing Analytics in SAP Marketing Cloud

Using Commerce Marketing in SAP Marketing Cloud

Working with Commerce Marketing
Setting Up Recommendation Scenarios, Recommendation Models and Model Types
Configuring Recommendations
Using Commerce Marketing in SAP Marketing Cloud

Working with Integrations in SAP Marketing Cloud

Managing Integrations in SAP Marketing Cloud
Establishing Communication Between SAP Marketing Cloud and Other Systems
Integrating with SAP and Non-SAP Solutions
Working with Integrations in SAP Marketing Cloud

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