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Politecnico di Milano

Content Branding and Digital Storytelling for CCIs

Politecnico di Milano via Polimi OPEN KNOWLEDGE

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Overview

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This course will introduce the most important Branding concepts in the fashion sector with practical applications of branding strategies to the market.

Syllabus

  • Week 0 - Introduction to the course
  • Week 1 - Branding Fashion in Industries
  • Week 2 - Emerging Branding Strategies in Digital Landscapes
  • Week 3 - Branding through social media engagement
  • Week 4 - Branding design within multichanneling strategies
  • Additional resources

Taught by

Paola Bertola, Valeria Iannilli, Vittorio Linfante, Fabrizio Pini, and Angelica Vandi

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