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Massachusetts Institute of Technology

Arts Entrepreneurship

Massachusetts Institute of Technology via MITx Online

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Overview

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Welcome to a singular online class experience where artists will seamlessly learn the skills of entrepreneurship through storytelling, lectures from experts, and real-world exercises to create financially sustainable and impactful careers based on an artist’s creative expression and practice.

Syllabus

  • How to turn an idea into a business
  • Process for venture building that is repeatable
  • Conduct primary market research
  • Design experiments to validate business hypothesis
  • Create budgets
  • Close sales
  • Build an audience and customer base

Taught by

Jenny Larios Berlin and Ben Shields

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