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LinkedIn Learning

Writing Case Studies

via LinkedIn Learning

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Overview

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Learn how to write impactful case studies that highlight the success your customer achieved when they used your product, solution or service.

Syllabus

Introduction
  • Case studies: Tell your success story
1. Exploring Case Studies
  • What is a case study?
  • How case studies are used
  • Examples of case studies
2. Matching Format to Audience
  • Narrowing your audience
  • Matters of format and style
  • Elements of a case study
3. Creating a Case Study
  • Interviewing the subject
  • Extracting and organizing quotes
  • Writing the case study
4. Refining the Case Study
  • Incorporating other elements
  • Managing the review process
Conclusion
  • Next steps

Taught by

Tom Geller

Reviews

4.6 rating at LinkedIn Learning based on 324 ratings

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