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Video Script Writing

via LinkedIn Learning

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Guides you through the process of script writing for informational videos, commercials, and public service announcements.

Syllabus

Introduction

Welcome
How to use the exercise files

1. Introduction to Script Writing

Defining informational video
Establishing goals and purposes for an informational video
Understanding modes of persuasion
Comparing script writing to home building
Defining and using script terminology

2. Formatting an Informational Script

Identifying types of informational scripts
Setting up a title page and two-column script in Word
Setting up a title page and two-column script in Pages
Setting up a title page and two-column script in Google Docs
Comparing the informational video script to a screenplay format
Using Word to create an informational video script template
Using Pages to create an informational video script template
Using Google Docs to create an informational video script template

3. The Script Writing Process

Analyzing the audience
Determining the look
Preparing to write
Getting started with an outline
Writing the first draft
Presenting the script
Revising the draft
Writing a commercial script
Writing a script for a public service announcement (PSA)
Finalizing the script
Challenge: Write your own script
Solution: Write your own script

Conclusion

Next steps

Taught by

Rick Allen Lippert

Reviews

4.7 rating at LinkedIn Learning based on 258 ratings

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