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LinkedIn Learning

UX Foundations: Storytelling

via LinkedIn Learning

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Overview

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Learn how to apply storytelling principles to your UX design process and craft more engaging, user-centered experiences.

Syllabus

Introduction
  • The business of story
1. Strategic Story Planning
  • Choose the right story
  • Defining the story arc
  • Set the stage
  • Action sequence
  • End the story right
  • Be the guide, not the hero
  • Clarify your message
2. Role of Empathy in Storytelling
  • Embrace emotion to empathize with customers
  • Authentic, relatable stories
  • Brain science: Why we buy
3. Boosting Sales with Consistent, Targeted Story
  • Your signature story
  • Where to tell your story: Evaluating possible platforms
  • Perspective matters: The angle you choose
  • From storytelling to story-selling: Monetizing your stories
  • Visual storytelling: The power of pictures
Conclusion
  • Next steps

Taught by

Sarah Weise

Reviews

4.6 rating at LinkedIn Learning based on 816 ratings

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