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UX Foundations: Research

via LinkedIn Learning

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Learn UX research techniques that will help you to better inform fast-moving projects while limiting risks.

Syllabus

Introduction

User experience research

1. Research Overview

Why is user experience research important?
Methodology overview
Usability testing
Interviewing
Card sorts
Eye tracking
Multivariate testing and A/B testing
Desirability studies
Expert reviews (heuristic reviews)
Surveys
Diary studies
Participatory design workshops
Personas

2. Choosing the Right Research Method

Setting research goals
Qualitative vs. quantitative data
Behavioral vs. attitudinal research
Moderated vs. unmoderated research

3. Environmental Considerations

In-house vs. external
Agile vs. waterfall
Determining project or product stage

4. Planning Effective Research

Determining the right participants
Finding and screening participants
Scheduling participants
Crafting the right questions
Practicing

5. Executing Effective Research

Applying moderated research
Applying unmoderated research

6. Analyzing and Presenting Your Findings

Gathering and mining data
Synthesizing data
Presenting and incorporating results

Conclusion

Next steps

Taught by

Amanda Stockwell

Reviews

4.8 rating at LinkedIn Learning based on 953 ratings

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