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Technical SEO

via LinkedIn Learning

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Take your SEO expertise to the next level with this supportive introduction to technical SEO for marketers.

Syllabus

Introduction

Drive site traffic using technical SEO
What you should know

1. Technical SEO Basics

Why technical SEO is important
Technical SEO tools: Website crawler
Technical SEO tools: Website inspector
Technical SEO tools: Speed testing

2. Crawling the Website

Interpret what the crawler is telling you
The role of robots.txt files
When website log files can be useful

3. Website Speed

What are Google's core web vitals?
How to understand a website speed report
Prioritizing speed problems

4. Architecture and Schema

Best practices for website architecture
The importance of an internal linking strategy
Determine when to use a redirect page
Understand schema and why you need it

5. Additional Technical SEO Concerns

Why canonicalization matters
Helping crawlers understand international websites
How to optimize images
Best practices for on-site videos

Conclusion

Prioritizing technical SEO fixes

Taught by

Dana DiTomaso

Reviews

4.8 rating at LinkedIn Learning based on 461 ratings

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