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LinkedIn Learning

Storytelling for Recruiting and Employee Retention

via LinkedIn Learning

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Overview

Syllabus

Introduction
  • Why storytelling is your best recruiting and retention tool
1. Types of Recruiting and Retention Stories
  • A founding story
  • The "why I came here" story
  • The "why I don't leave" story
  • Company benefits
  • Passion for the work
  • Inspire and motivate
  • Cultures and values story
  • The "why I lead the way I do" story
2. Tips to Craft and Deliver Recruiting and Retention Stories
  • Story structure
  • Emotional engagement
  • Surprise endings
Conclusion
  • Start gathering your stories

Taught by

Paul A. Smith

Reviews

4.7 rating at LinkedIn Learning based on 524 ratings

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