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LinkedIn Learning

Stories Every Leader Should Tell

via LinkedIn Learning

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Overview

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Discover the 10 most important stories every leader should be able to tell at a moment’s notice, and learn how to find and craft unique and compelling versions of your own.

Syllabus

Introduction
  • Great leaders are great storytellers
  • The 10 stories every leader should tell
1. The 10 Stories Great Leaders Tell
  • Where we came from (our founding story)
  • Why we can't stay there (a case-for-change story)
  • Where we're going (a vision story)
  • How we're going to get there (a strategy story)
  • What we believe (a corporate values story)
  • Who we serve (a customer story)
  • What we do for our customers (a sales story)
  • How we're different from our competitors (a marketing story)
  • Why I lead the way I do (a leadership philosophy story)
  • Why you should want to work here (a recruiting story)
Conclusion
  • Next steps

Taught by

Paul A. Smith

Reviews

4.7 rating at LinkedIn Learning based on 902 ratings

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