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LinkedIn Learning

Social Selling: Reaching Prospects

via LinkedIn Learning

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Overview

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Leverage social media to connect with your ideal customers. Learn how to define who you want to reach, find and analyze your targets, and approach them.

Syllabus

Welcome
  • Social selling and reaching prospects
1. Defining Your Targets
  • Define your targets
  • Why time management is crucial
  • Choosing the right businesses
  • Top 20 and Golden 5
  • Choosing the right contacts
2. Finding Your Targets
  • Looking at existing connections
  • Asking your network
  • Using LinkedIn
  • Using other platforms and websites
  • Buying data
3. Analyzing Your Targets
  • Using professional platforms
  • Using personal platforms
  • Using your own network
  • Finding commonalities
  • Finding contact details
4. Approaching Your Targets
  • Approach options
  • Utilizing your connections
  • Utilizing your commonalities
  • Choosing other topics that add value

Taught by

Miles Croft

Reviews

4.6 rating at LinkedIn Learning based on 437 ratings

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