Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Social Media for Leadership

via LinkedIn Learning

Write review

Coursera

AI, Data Science & Cloud Certificates from Google, IBM & Meta

Babbel

You’re only 3 weeks away from a new language

Overview

Google, IBM & Meta Certificates – 40% Off

One plan covers every Professional Certificate on Coursera.

Unlock All Certificates

Unlock the power of social media to direct your company's growth and build a strong personal brand as an executive at the same time.

Syllabus

Introduction

Leadership on social media

1. Embracing Enterprise Social Media

Humanize the organization
Embrace the PR advantages
Drive the industry
Create a memorable brand
Generate sales

2. Aligning with C-Suite Objectives

Direct the narrative
Express strong leadership
Mitigate a crisis
Showcase innovative expertise
Resolve misconceptions

3. How Leaders Incorporate Social Media

Identify goals for using social media
Establish which themes to address
Choosing the right channels and tools
Be mindful of resource allocation
Select a strategic engagement schedule
Review results monthly

4. Sync with the Company's Social Media

Promote your company's social posts
Get promoted by the company's accounts
Include your voice in company content

Conclusion

Taking the lead on social media

Taught by

Brian Honigman

Reviews

4.6 rating at LinkedIn Learning based on 388 ratings

Start your review of Social Media for Leadership