Small Business Marketing (2020)

Introduction

• Maximizing small business growth
• What is meant by small business?

1. Getting Started with Small Business Marketing

• Small business marketing challenges
• Establishing your goals
• Adopting a growth mindset

2. Laying the Foundation for Marketing Your Small Business

• Developing a marketing approach
• Identifying your buyer
• Segmenting your audience
• Knowing your value proposition

3. The Building Blocks of Small Business Marketing

• Exploring the marketing funnel
• Customer journey
• The value of your brand
• Marketing across the funnel

4. Marketing Channels for Your Small Business

• Picking your marketing channels
• Creating campaigns

5. Advertising Opportunities for Your Small Business

• Getting started with social media
• Planning for SEO
• Creating a content marketing plan
• Content marketing that sells
• Deciding to use paid ads
• Messaging offline

6. Getting Help for Your Small Business

• When to hire help
• How to hire help

7. Measuring Results in Small Business Marketing

• Know your data
• Solicit feedback often and early

Conclusion

• Putting your marketing plan to action