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LinkedIn Learning

Selling into Industries: Retail and Consumer Products

via LinkedIn Learning

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Overview

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Learn how to sell consumer products to retailers. Get sales strategies for getting your products on store shelves and into customer hands.

Syllabus

Introduction
  • Achieving retail success
  • What you need to know
1. Researching the Business
  • The retail industry and current trends
  • Wide array of retailers
  • The competitive landscape
  • Following your sales process
2. Planning and Preparation
  • Collaboration with other departments
  • The product: Pricing, packaging, and terms
  • Know and target the right retailers
  • Direct, distributors, or wholesalers
3. Selling the Customer
  • Developing your presentation
  • Marketing, publicity, co-op advertising
  • The buyer and seller relationship
  • The sales call and asking for the business
4. Account Follow-Up and Analysis
  • Deliver on your promise
  • Inventory management
  • Sell-through analysis and facing the facts
  • Customer relationship management (CRM)
Conclusion
  • Wrap-up

Taught by

Dean Karrel

Reviews

4.7 rating at LinkedIn Learning based on 439 ratings

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