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LinkedIn Learning

Salesforce for Marketers

via LinkedIn Learning

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Overview

Syllabus

Introduction
  • Welcome
  • What you should know
1. Campaigns
  • What is a campaign?
  • How do you set up and modify a campaign?
  • Measuring the effectiveness of campaigns
2. Email Studio
  • Import bulk contacts into a campaign
  • Sending emails from a campaign
  • Email Studio: Benefits and opportunities
3. Customer Journeys
  • Journey Builder
  • Customer journey and data
4. Einstein
  • What is Salesforce Einstein?
  • Einstein engagement scoring
Conclusion
  • Next steps

Taught by

Christopher Matthew Spencer

Reviews

4.7 rating at LinkedIn Learning based on 623 ratings

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