Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

LinkedIn Learning

Sales Strategy: Storytelling to Speed Up Your Sales Cycle

via LinkedIn Learning

Write review
Simplilearn Ad

Earn a Michigan Engineering AI Certificate — Stay Ahead of the AI Revolution

Learn More → DataCamp Ad

AI Engineer - Learn how to integrate AI into software applications

Learn More →

Overview

Google, IBM & Meta Certificates – 40% Off
One plan covers every Professional Certificate on Coursera.
Unlock All Certificates
The right story, told at the right time, is one of your most powerful sales tools. Explore narratives that can help you make connections across a buyer’s journey.

Syllabus

Introduction
  • Why sales stories are important
1. Sales Storytelling: The Foundation You Need
  • Selecting the right story
  • The 10 commandments of great sales stories
  • The five emotions that drive a great story
2. Sales Storytelling Across the Buyer’s Journey
  • Elevator pitch story
  • EPIC capture story
  • Opening a story with SCIPAB
  • Unicorn sales story
  • WIIFM-demo story
  • The closer story
  • Retain and grow-together stories
Conclusion
  • Next steps

Taught by

Maury Rogow

Reviews

4.7 rating at LinkedIn Learning based on 692 ratings

Start your review of Sales Strategy: Storytelling to Speed Up Your Sales Cycle

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free
Someone learning on their laptop while sitting on the floor.