Coursera Plus Annual is 40% Off — Ends July 13.

Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

LinkedIn Learning

Sales: Business to Consumer Online Sales

via LinkedIn Learning

Write review
Scrimba Ad

Free courses from frontend to fullstack and AI

Learn More → Financial Edge Ad

The Investment Banker Certification

Learn More →

Overview

Google, IBM & Meta Certificates – 40% Off
One plan covers every Professional Certificate on Coursera.
Unlock All Certificates
Learn about the benefits and challenges of doing business to consumer (B2C) online, and how you can adopt an effective business model to sell your products online.

Syllabus

Introduction
  • Welcome
  • Going straight to the consumer
  • Categories of online B2C companies
  • Categories of offline B2C companies
  • Opportunities and challenges
1. Persona Development
  • What is a persona?
  • How do I build personas?
  • What are the secrets to persona success?
  • Measure persona success
2. Content, Conversion, and SEO
  • Why content equals sales success
  • Where do I start with my website copy?
  • What are the secrets to content success?
  • Measure content success
3. Social Media, Reviews, and Blogging
  • What is social media marketing?
  • Social media marketing
  • Secrets to social media success
  • Measure social media success
4. Pay per Click
  • What is PPC?
  • Where do I start with PPC?
  • What are the secrets to PPC success?
  • Measure the success of PPC
Conclusion
  • Next steps

Taught by

Jeff Bloomfield

Reviews

4.7 rating at LinkedIn Learning based on 131 ratings

Start your review of Sales: Business to Consumer Online Sales

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free
Someone learning on their laptop while sitting on the floor.