Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

LinkedIn Learning

Sales: Analytics-Driven Storytelling

via LinkedIn Learning

Write review
University of the People Ad

Earn Your CS Degree, Tuition-Free, 100% Online!

Learn More → Simplilearn Ad

Build AI Apps with Azure, Copilot, and Generative AI — Microsoft Certified

Learn More →

Overview

Google, IBM & Meta Certificates – 40% Off
One plan covers every Professional Certificate on Coursera.
Unlock All Certificates
Discover the power of storytelling with data analytics to engage your audience and drive sales for your business.

Syllabus

Introduction
  • Telling better stories with data
1. The Power of Data Stories
  • Engaging our primal wiring
  • Comfort in numbers
  • Transforming from analyst to storyteller
  • The simple formula for a great story
2. What Are You Trying to Solve?
  • The problem reveals your story
  • Have a goal for your story
  • What's a storytelling campaign?
3. What Do You Have to Work With?
  • A strategic view of your data story
  • Your analytics players
4. Build Your Data Story
  • Connect the dots with data
  • Refine your story
  • Engage the outsider
5. Practice and Hone Your Story
  • Hone and master your data story
  • Develop your storytelling style
  • Make storytelling your lifelong hobby

Taught by

Mark Donnolo

Reviews

4.8 rating at LinkedIn Learning based on 357 ratings

Start your review of Sales: Analytics-Driven Storytelling

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free
Someone learning on their laptop while sitting on the floor.