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LinkedIn Learning

Running a Design Business: Self Promotion

via LinkedIn Learning

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Overview

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Learn how to promote your design business. Discover the various ways to use self-promotion, both analog and digital, to stand out in today's competitive marketplace.

Syllabus

Introduction
  • Welcome
1. The Brand Assets
  • Your identity and brand
  • Image assets
  • Image asset organization
  • Project descriptions and language
  • Your bio, CV, and headshot
  • Brand and identity: Naming
  • Brand and identity: Visual system
2. Your Website
  • Designers' websites
  • Organization and site architecture
  • Homepage
  • Projects
  • Making your website
3. Print Materials
  • Print materials 101
  • ID system
  • Business cards
  • Cards and postcards
  • Thank-you
4. Communications and Social Media
  • Online presence overview
  • Your blog
  • LinkedIn
  • Facebook, Twitter, and the social media world
  • Getting published
  • How to contact editors and authors
5. Community
  • AIGA and other design organizations
  • Conferences and events
  • Competitions and juries
  • Speaking engagements
  • Maintenance
Conclusion
  • Next steps

Taught by

Sean Adams

Reviews

4.8 rating at LinkedIn Learning based on 35 ratings

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