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Public Relations Mistakes to Avoid

via LinkedIn Learning

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Details

Provider

LinkedIn Learning
Pricing

Free Trial Available
Languages

English
Certificate

Certificate Available
Sessions

Self-Paced
Level

Beginner

Found in

Train in Data

Master Production-Ready Machine Learning, Step by Step

OpenLearning

Master AI and Machine Learning: From Neural Networks to Applications

Overview

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Learn to avoid common mistakes in public relations campaigns to protect your bottom line and the reputation of your brand.

Syllabus

Introduction

Avoiding common PR mistakes

1. Planning Mistakes

Misunderstanding what is newsworthy
Hiring PR when you’re not ready
Choosing the wrong spokespeople
Missing proactive story opportunities

2. Pitch-Writing Mistakes

Writing a long pitch
Getting the reporter's name wrong
Using buzzwords to make your point
Withholding supporting documents
Attacking your competition

3. Media Outreach Mistakes

Sending mass email pitches
Misunderstanding media relations
Poor timing
Selecting the wrong publication
Pitching multiple reporters
Not building reporter relationships

4. Media Correspondence Mistakes

Using off the record
Asking a reporter to proofread
Following up without intention
Commenting with “no comment"

5. Ethical Mistakes

Unethical PR
Don’t capitalize on a crisis
Missing the human element
Burying the lede

Conclusion

On the correct path

Taught by

Andrea Holland and Madecraft

Reviews

4.0 rating, based on 1 Class Central review

4.7 rating at LinkedIn Learning based on 72 ratings

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Laila Mshal ALRASHEDI

A well-structured and informative course that provides clear insights and practical examples. The content is easy to follow and helped strengthen my understanding of key concepts, with a good balance between theory and real-world application.