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LinkedIn Learning

Marketing Strategy: SEO Content Writing

via LinkedIn Learning

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Overview

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Explore how to use SEO as a powerful tool to get more eyeballs on the content you write. It will help you be in front of your customers when they are looking for you on Google.

Syllabus

Introduction
  • How to write strong SEO
1. SEO-Focused Content Research
  • Identify your target audience and buyer journey
  • Find the keywords for your content with Keywords Everywhere
  • Analyze user intent of search queries
  • The right content for your user intent and buyer journey
2. Content Writing for SEO
  • How to produce content blocks for your page
  • How to structure your content using headings
  • How to write optimized meta tags
  • How to optimize images for relevancy and higher speed
  • How to use internal linking in the content
  • How to extend the impact of your content optimization
Conclusion
  • Implement your content writing plan for SEO

Taught by

Kristina Azarenko

Reviews

4.7 rating at LinkedIn Learning based on 2310 ratings

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