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Marketing: How to Use High-Impact Storytelling

via LinkedIn Learning

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Learn how to leverage storytelling in content to increase the impact of your marketing.

Syllabus

Introduction

Explore high-impact storytelling and why it's important

1. What Makes Content Compelling

Tell people-focused stories to be relatable
Leverage tension in your stories to make the customer care
Highlight benefits over features to increase relevance

2. What Makes Content Credible

Cite outside sources in stories to increase credibility
Use data in stories to earn customer trust
Use testimonials to boost customer trust

3. What Makes Content Valuable

Answer customer questions to provide assistance
Educate your customers to provide evergreen value
Explain processes to coach your customers

4. What Makes Content Visible

Create content on a unique topic
Tell stories in a unique format
Ensure content is discoverable and accessible

Conclusion

Leverage high-impact storytelling in your marketing

Taught by

Melanie Deziel

Reviews

4.8 rating at LinkedIn Learning based on 242 ratings

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