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LinkedIn Learning

Marketing Foundations: Ecommerce

via LinkedIn Learning

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Overview

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Learn about the components of ecommerce, current online shopping behavior, and successful ecommerce marketing strategies.

Syllabus

Introduction
  • Unlocking key principles and strategies of ecommerce marketing
1. The Pillars of Ecommerce
  • Ecommerce customer research
  • Ecommerce product research
  • Ecommerce platform breakdown
  • Building a profitable ecommerce website
2. Niche Marketing in Ecommerce
  • The customer journey in ecommerce
  • Researching your market for ecommerce
  • Articulating your unique selling point (USP)
  • Sales copy for successful ecommerce
3. Free Traffic for Ecommerce
  • Navigating free traffic in ecommerce
  • SEO for ecommerce websites
  • Building brand awareness on social media
  • YouTube marketing for ecommerce
  • Blogging for ecommerce
4. Paid Traffic for Ecommerce
  • Driving paid traffic for ecommerce
  • Paid traffic sources
  • Influencer marketing for ecommerce
  • Attracting affiliates to your ecommerce store
5. Increasing Conversions for Ecommerce
  • Website conversions in ecommerce
  • Ecommerce retargeting
  • Email marketing for ecommerce
Conclusion
  • Continuing your ecommerce learning

Taught by

Sam Dey

Reviews

4.7 rating at LinkedIn Learning based on 483 ratings

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