Coursera Plus Annual is 40% Off — Ends July 13.

Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

LinkedIn Learning

Marketing Foundations

via LinkedIn Learning

Write review
Coursera Ad

AI, Data Science & Cloud Certificates from Google, IBM & Meta

Learn More → DataCamp Ad

PowerBI Data Analyst - Create visualizations and dashboards from scratch

Learn More →

Overview

Google, IBM & Meta Certificates – 40% Off
One plan covers every Professional Certificate on Coursera.
Unlock All Certificates
Learn the foundational elements of any successful marketing endeavor. Find out how to develop, implement, and measure an effective marketing strategy.

Syllabus

Introduction
  • Marketing is a powerful tool for business
1. Understanding Marketing's Role
  • Marketing in an organization
  • Understanding the planning process
  • Assembling the team
  • Creating the marketing plan
2. Analyzing Your Business
  • Focusing on your core business
  • Determining your marketing plan's scope
  • Researching the competition
  • Analyzing your products
  • Analyzing your customers
3. Developing Your Strategy
  • Segmenting your customers
  • Targeting your customers
  • Positioning your message
4. Developing the Tactical Phase
  • Creating the right products and services
  • Setting prices
  • Communicating price
  • Setting promotional objectives
  • Sending your promotional message
  • Understanding distribution channels
Conclusion
  • Measuring results
  • Aligning the organization
  • Next steps

Taught by

Drew Boyd

Reviews

4.7 rating at LinkedIn Learning based on 1614 ratings

Start your review of Marketing Foundations

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free
Someone learning on their laptop while sitting on the floor.