Coursera Plus Annual is 40% Off — Ends July 13.

Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

LinkedIn Learning

Marketing: Conversion Rate Optimization

via LinkedIn Learning

Write review
CodeSignal Ad

2,000+ Free Courses with Certificates: Coding, AI, SQL, and More

Learn More → Coursera Ad

Learn AI, Data Science & Business — Earn Certificates That Get You Hired

Learn More →

Overview

Google, IBM & Meta Certificates – 40% Off
One plan covers every Professional Certificate on Coursera.
Unlock All Certificates
Convert more of your existing traffic into paying customers or qualified leads through conversion rate optimization.

Syllabus

Introduction
  • Defining what CRO really means
1. Overview of Conversion Rate Optimization (CRO)
  • Introducing a framework for CRO
  • How CRO fits into your business
  • CRO 101: Landing pages
2. Setting CRO Goals
  • Finding the right KPIs
  • Quantifying the impact of testing
  • Case study: Identify where to focus
3. Conducting CRO Research
  • Performing quantitative research
  • Performing qualitative research
  • Case study: Research-driven experiments
4. Prioritizing Testing Opportunities
  • Running a prioritization framework
  • Evaluating impact and ease of tests
  • Creating a test hypothesis
5. Setting Up Your Tests
  • Using testing tools
  • Selecting your type of experiment
  • Product page case study
6. Analyzing and Optimizing Experiments
  • Understand your analytics
  • Gaining insights from experiments
  • Free trial case study
7. Culture of Testing
  • Building a culture of testing

Taught by

Jim Huffman

Reviews

4.6 rating at LinkedIn Learning based on 167 ratings

Start your review of Marketing: Conversion Rate Optimization

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free
Someone learning on their laptop while sitting on the floor.