Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

LinkedIn Learning

Learning PPC with Google Ads

via LinkedIn Learning

Write review
Coursera Ad

AI, Data Science & Cloud Certificates from Google, IBM & Meta

Learn More → Train in Data Ad

Master Production-Ready Machine Learning, Step by Step

Learn More →

Overview

Google, IBM & Meta Certificates – 40% Off
One plan covers every Professional Certificate on Coursera.
Unlock All Certificates
Learn how to drive traffic to your website and products using pay-per-click (PPC) advertising with Google Ads.

Syllabus

Introduction
  • Grow your business with PPC
1. Introduction to PPC Marketing
  • What is PPC marketing?
  • Where does PPC fit in the funnel?
  • Is PPC right for your business?
  • Understand your target audience
  • Distinguish PPC, SEO, and programmatic
2. Keyword Research and Writing Ad Copy
  • How to do keyword research
  • Pick the right keywords
  • Keyword organization
  • Keyword match type
  • What are negative keywords
  • Write ad copy that sells
3. Launching Your First PPC Campaign
  • PPC campaign goals
  • PPC campaign settings
  • PPC campaign structure
  • Conversion tracking for PPC campaigns
4. PPC Campaign Optimization
  • Using a search query report (SQR)
  • Cost per click (CPC) and bid management
  • Google Ads Editor for PPC campaigns
Conclusion
  • Continue learning about PPC

Taught by

Duane Brown

Reviews

4.6 rating at LinkedIn Learning based on 900 ratings

Start your review of Learning PPC with Google Ads

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free
Someone learning on their laptop while sitting on the floor.