Coursera Plus Annual is 40% Off — Ends July 13.

Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

LinkedIn Learning

Introduction to Business Analytics

via LinkedIn Learning

Write review
Simplilearn Ad

Master Agentic AI, GANs, Fine-Tuning & LLM Apps

Learn More → Coursera Ad

Learn AI, Data Science & Business — Earn Certificates That Get You Hired

Learn More →

Overview

Google, IBM & Meta Certificates – 40% Off
One plan covers every Professional Certificate on Coursera.
Unlock All Certificates
Learn the basics of business analytics. Discover tools and techniques for collecting, tracking, and analyzing data to make data-informed decisions for your organization.

Syllabus

Introduction
  • Empower your business through analytics
1. How Can Data Improve Your Business?
  • What is the value of data?
  • How can data drive my decisions?
  • Data driven vs. data informed
  • Three types of analytics
2. Analytics Fundamentals
  • Data governance
  • Data tracking tools
  • Effective data analysis
  • Finding insights in data
  • Statistics for analysts
  • Data informed decision making
3. Data Source Map
  • Data source map
  • Internal vs. external data sources
  • Combining data sources
4. Managing Data
  • Database management
  • Data silos
  • Data management tools
  • Visualizing data
  • Reporting infrastructure
5. The Value of Data Sources
  • Sales data
  • Marketing data
  • Cost data
  • Psychographic data
  • External data
6. Tracking Data
  • Key sales metrics
  • Tools to track sales data
  • Key marketing metrics
  • Tools to track marketing data
  • Key cost metrics to track
  • Tools to track cost data
  • Key psychographic metrics
  • Tools to track psychographic data
Conclusion
  • Next steps

Taught by

John David Ariansen and Madecraft

Reviews

4.7 rating at LinkedIn Learning based on 2116 ratings

Start your review of Introduction to Business Analytics

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free
Someone learning on their laptop while sitting on the floor.