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LinkedIn Learning

Influence versus Manipulation: The Ethics of Persuasion

via LinkedIn Learning

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Overview

Syllabus

Introduction
  • Recognizing persuasion
1. Application of Communication
  • Not just a sales technique
  • Avoiding tendencies
2. Preparing to Persuade
  • Pushing and pulling
  • Communicating with confidence
  • Frames of reference
3. Leveraging Relationships
  • Building rapport
  • Matching and mirroring
  • Setting a pace
4. Preparing the Information
  • Persuasive presentations
5. Tactics of Persuasion
  • Persuasive storytelling
  • Embedding commands
  • Influencing outcomes
  • Overcoming challenges
Conclusion
  • Action planning

Taught by

Madecraft and Don Gilman

Reviews

4.7 rating at LinkedIn Learning based on 508 ratings

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