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LinkedIn Learning

Identify Sales Growth Opportunities

via LinkedIn Learning

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Overview

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Learn how to increase sales by identifying growth opportunities inside and outside your current sales category.

Syllabus

Going After New Business
  • Pursuing new sources of growth
1. Understanding Sales Growth
  • Optimize current sales force effectiveness
2. How to Grow Within Your Category
  • Identify and capture new customers
  • Grow sales with current customers
  • Grow sales with multibrand customers
  • Identify and capture competitor's customers
3. How to Grow Outside Your Category
  • Create new categories
  • Identify adjacent markets
  • Grow through partnerships
Conclusion
  • Go after sales growth opportunities

Taught by

Drew Boyd

Reviews

4.7 rating at LinkedIn Learning based on 798 ratings

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