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How to Write a Press Release

via LinkedIn Learning

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Overview

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Learn how to write press releases: formal, official announcements regarding something new or significant about you or your business.

Syllabus

Introduction
  • Write an effective press release
1. Press Release Basics
  • What is a press release?
  • Why is a press release important?
  • Press release vs. media alert
2. Press Release Prework
  • Define your news
  • Gather assets
3. Write Your Press Release
  • Write an outline
  • Write a headline and subhead
  • Write the first paragraph
  • Gather stakeholder quotes
  • Connect to trends
  • Gather testimonial quotes
4. Amplify Your Press Release
  • How to distribute your press release on newswires
  • How to use social media to amplify your press release
  • How to build a media strategy for your press release
  • How to share your press release in marketing collateral
Conclusion
  • How to further hone your press release skills

Taught by

Andrea Holland

Reviews

4.8 rating at LinkedIn Learning based on 31 ratings

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