Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

How to Write a B2B Marketing Plan

via LinkedIn Learning

Write review

Scrimba

Get 20% off all career paths from fullstack to AI

Coursera

AI, Data Science & Cloud Certificates from Google, IBM & Meta

Overview

Google, IBM & Meta Certificates – 40% Off

One plan covers every Professional Certificate on Coursera.

Unlock All Certificates

Learn how to create, implement, and modify a strategic and successful B2B marketing plan.

Syllabus

1. How to Write a B2B Marketing Plan: The Nuts and Bolts

What is a B2B marketing plan? Why do you need it?
The challenges of creating a B2B marketing plan

2. B2B Marketing Plans: Preparation

Preparation for drafting a B2B marketing plan
How to interview your stakeholders: B2B marketing plans
How to gather key data: B2B marketing plans

3. Parts of a B2B Marketing Plan: An Act of Three

B2B marketing plan flow: The opening, middle, and end
How to open your B2B marketing plan

4. B2B Marketing Plans: The Middle Is the Meatiest

B2B marketing plan: Templates for the middle, part 1
B2B marketing plan: Templates for the middle, part 2
B2B marketing plan: Templates for the middle, part 3
B2B marketing plan: Tips for refining your presentation

5. B2B Marketing Plans: The Conclusion

Presenting your B2B marketing plan: The closing
Presenting marketing plan tips and tricks

6. B2B Marketing Plan Strategy: Putting It into Practice

Your B2B marketing plan: Key takeaways

Taught by

Pam Didner

Reviews

4.5 rating at LinkedIn Learning based on 254 ratings

Start your review of How to Write a B2B Marketing Plan