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LinkedIn Learning

How Design Makes Us Think

via LinkedIn Learning

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Overview

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Learn how design influences thinking by generating emotional and intellectual responses from viewers, users, and consumers.

Syllabus

Introduction
  • How design makes us think
  • Design and response
1. Seduction and Pleasure
  • How we perceive beauty
  • Color, shape, pleasure, and seduction
  • Seduction in action
  • Value
2. Efficiency
  • Efficiency in communication
  • Visual cues
  • Resources and function
3. Humor
  • What's funny and why does it matter?
  • How to be funny
4. Intelligence and Innovation
  • The power of problem solving
  • Intelligent and innovation visual cues
  • Innovation and visual cues
5. Anger and Communication
  • Anger and hate
6. Pride
  • Pride and community
  • Civic and athletic pride
7. Innocence
  • Innocence as a marketing tool
  • Ignorance is not innocence
8. Nostalgia
  • What is nostalgia?
  • Visual cues of nostalgia
9. Honesty
  • Does honesty matter?
  • Honesty, authenticity, and trust
Conclusion
  • Conclusion

Taught by

Sean Adams

Reviews

4.7 rating at LinkedIn Learning based on 503 ratings

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