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LinkedIn Learning

Generative AI for Digital Marketers

via LinkedIn Learning

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Overview

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Learn about generative AI breakthroughs, opportunities and risks for marketers, and strategies digital marketers can use to integrate AI tools into creative workflows.

Syllabus

Introduction
  • Digital marketing meets generative AI
1. Defining AI Terms for Marketers
  • Narrow versus general AI
  • Four AI concepts marketers need to know
  • Crafting a marketing prompt
2. Navigating AI Tools for Marketers
  • AI and writing in marketing
  • AI and design in marketing
  • AI and video in marketing
  • Generative AI beyond writing and design
  • AI, the metaverse, and immersive marketing
3. Developing Your AI Marketing Strategy
  • AI issues, risks, and policies
  • AI workflow and marketing tools
Conclusion
  • AI and your marketing and creative team

Taught by

Martin Waxman

Reviews

4.7 rating at LinkedIn Learning based on 4729 ratings

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