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LinkedIn Learning

Entrepreneurship: Finding and Testing Your Business Idea

via LinkedIn Learning

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Overview

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Determine what new businesses are best suited for you as an entrepreneur. Brainstorm ideas, identify the best opportunity, and test the validity of the business before starting.

Syllabus

Introduction
  • Find your business idea
1. Matching the Idea to the Entrepreneur
  • Know yourself as the entrepreneur
  • Be aware of needs
  • Develop the new business idea list
  • Narrow the list to your best ideas
2. Separating Ideas from Opportunities
  • Understand the difference between idea and opportunity
  • Evaluate demand
  • Gauge your expertise
  • Assess your resources
  • Predict profit
  • Consider distribution
  • Determine proprietary advantage
  • Finalize your single best business idea
3. Creating the Micro Plan
  • Understand the business validation micro plan
  • Focus the business test
4. Executing the Micro Plan
  • Craft a few summary statements
  • Determine the best testing option
  • Test 1: Interview or survey
  • Test 2: Online ad
  • Test 3: Micro pay-per-click
  • Evaluate your results
Conclusion
  • Start your new business

Taught by

Dave Crenshaw

Reviews

4.6 rating at LinkedIn Learning based on 2151 ratings

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