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LinkedIn Learning

Email Marketing: Drip Campaigns

via LinkedIn Learning

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Overview

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Learn how to run successful drip campaigns to retarget your customers with marketing automation.

Syllabus

Introduction
  • Drip campaigns and email automation
1. Email Marketing Sequences
  • Lead generation and segmentation
  • Reengaging with unsubscribers
  • Managing unopened emails
  • Selling through email
2. How to Create Your Sales Funnel
  • Creating effective landing pages
  • Exploring a sales funnel
  • Navigating and selecting CRM software
3. Omnichannel Marketing Campaigns
  • What is a multi-channel campaign?
  • Navigating SMS and drip campaigns
  • Retargeting on social media
  • Using push notifications
4. On-Site Tracking
  • Setting up abandoned-cart emails
  • Using website pop-ups
  • Retargeting techniques
  • Leveraging a recommendation engine
Conclusion
  • Drip campaign optimization

Taught by

Sam Dey

Reviews

4.6 rating at LinkedIn Learning based on 300 ratings

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