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Designing Emotion: How to Use Design to Move People

via LinkedIn Learning

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Details

Provider

LinkedIn Learning
Pricing

Free Trial Available
Languages

English
Certificate

Certificate Available
Effort

27 minutes
Sessions

Self-Paced
Level

Beginner

Found in

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Explore the role emotion plays in great design. Learn how to use design to move people and inspire connection with your brand.

Syllabus

Introduction

Design and emotion
What makes you laugh?

1. Choosing the Right Emotion

Emotional vs. rational
Design response: Visceral, behavioral, and reflective
Human emotions and cultural systems
The emotional rollercoaster
How not to design for emotion

2. Triggering Emotion

How to know what an audience feels
Audience empathy process
The brand's place in emotion
Design toolbox

3. Where Your Brand, Product, or Service Fits

Concept vs. art

Taught by

Stefan Mumaw

Reviews

4.7 rating at LinkedIn Learning based on 821 ratings

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