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LinkedIn Learning

Content Marketing: Blogging for Business

via LinkedIn Learning

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Overview

Syllabus

Introduction
  • Why a business blog?
1. Blogging Evolved
  • What blogging means today
  • Your business as a publisher
  • Developing your blog idea
  • Blogging and your business goals
2. Blog Content Strategy
  • Selecting and designing your blog
  • Choosing your editor and team
  • Establishing editorial guidelines
  • Setting up your workflow and approvals process
3. Bringing Your Blog to Life
  • Organizing your content
  • Writing and optimizing your posts
  • What to include in your multimedia mix
  • The online news hub
4. Marketing and Promotion
  • Curation, guest blogging, and syndication
  • Marketing and promoting your blog
  • Measuring success and adapting
Conclusion
  • Next steps

Taught by

Martin Waxman

Reviews

4.6 rating at LinkedIn Learning based on 658 ratings

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