Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

LinkedIn Learning

Cold-Calling Directors and Executives

via LinkedIn Learning

Write review
Coursera Ad

AI, Data Science & Cloud Certificates from Google, IBM & Meta

Learn More → Simplilearn Ad

Lead AI Strategy with UCSB's Agentic AI Program — Microsoft Certified

Learn More →

Overview

Google, IBM & Meta Certificates – 40% Off
One plan covers every Professional Certificate on Coursera.
Unlock All Certificates
Optimize your cold-calling approach. Get strategies that can help you confidently sell to CEOs, department heads, and other senior business sales prospects.

Syllabus

Introduction
  • Cold calling
  • What is a business leader?
  • Why call a business leader?
  • The rules of selling to business leaders
  • Wrap up
1. Personality Color Types
  • Introduction
  • Personality colors theory
  • Red personalities
  • Yellow personalities
  • Blue personalities
  • Green personalities
  • Cross-types
  • Wrap up
2. Calling Different Job Titles
  • Introduction
  • Gatekeepers
  • Business owners
  • Managing directors and CEOs
  • Department leaders
  • Wrap up
3. Approaching Business Leaders
  • Introduction
  • Find direct routes
  • Using disarming honesty and humor
  • Earning the sale
  • Assertive tone of voice
  • Gap selling
  • My tricks and tips
  • Wrap up
4. Dealing with Business Leaders
  • Introduction
  • Next actions
  • Taking ownership of tasks
  • Wrap up
Conclusion
  • Congratulations!

Taught by

Miles Croft

Reviews

4.6 rating at LinkedIn Learning based on 1068 ratings

Start your review of Cold-Calling Directors and Executives

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free
Someone learning on their laptop while sitting on the floor.