Business Analytics: Sales Data

Introduction

• Shift your mindset from data overload to sales insights

1. Set Up a Sales Analytics Foundation

• Track sales data with the right tools
• Map your data sources to avoid blind spots
• Structure your data for effective analysis
• Overcome the most common sales data challenges

2. Visualize and Report Your Sales Data

• Choose the right analytics tool for deeper insights
• Build a dashboard for a sales team
• Connect sales and marketing data in a unified dashboard
• Set up a repeatable reporting infrastructure

3. Conduct Advanced Sales Analysis

• Choose the right type of sales analysis for the job
• Identify sales seasonality to guide strategy
• Use categorical analysis to identify top performers
• Conduct regional analysis to localize sales tactics

4. Analyze Sales Data with Leading Tools

• Use Google Analytics for e-commerce and web sales
• Visualize sales trends with Looker Studio
• Dive deep into sales analysis with Power BI

Conclusion

• Use sales analytics to drive better business decisions