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LinkedIn Learning

Building Online Communities

via LinkedIn Learning

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Overview

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Discover how to build an online community for your business. Get tips for engaging loyal customers and fans on social media and building active, vibrant groups.

Syllabus

Introduction
  • Online community building
  • Why build your communities online?
1. Planning for Building a Community Online
  • Marketing demographics of your community
  • Time needed for community building
  • Which social platform is best
  • Visual aspects of the online community
  • How to start a community from scratch
  • How to revive an older community
2. Content Creation for Online Communities
  • Create a content calendar
  • Promoting your community via podcast
  • Leveraging guest contributors
3. Building Engagement in Online Communities
  • How to create webinars or online meetups
  • Community-focused live events or meetups
  • Hashtags and online discussion
  • Follow up with your community
4. Giving Back to Your Community
  • Giving back to your community

Taught by

Goldie Chan

Reviews

4.7 rating at LinkedIn Learning based on 314 ratings

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